PPC + SEO Services: The Winning Combination
Search engine optimization (SEO) works wonders in driving organic traffic to your website. But
even the best SEO strategies take time to show results, which can be discouraging.
At Quality Zone Infotech, we’ve found that combining SEO with PPC advertising yields better,
faster results than using either strategy on its own.
While SEO works to build your long-term web presence, PPC puts your brand in front of a larger
audience. You get the best of both worlds with Quality Zone Infotech’s enterprise PPC solutions.
What Are the Different Types of Enterprise PPC Ads?
Now that you know what enterprise PPC advertising is and how it differs from SEO, let’s look at the different types of ads you can run.
Search Ads
Search advertising refers to text-based ads that appear at the top of SERPs based on specific keywords or phrases. These pay-per-click ads are ideal for short sales cycles or one-time campaign promotions. Our PPC advertising firm suggests search advertising for businesses seeking to attract new customers and generate strong, high-quality leads.
Display Ads
A Google report shows that display advertising reaches 90% of internet users worldwide. Display ads combine text, images and URLs that link to websites where customers can learn more about the advertiser’s product or service. Our PPC advertising agency suggests display ads for businesses with long sales cycles and niche or luxury client bases.
Social Ads
Social media paid advertising appears on social networks like Meta (previously Facebook), LinkedIn, Instagram or X (formerly Twitter). They offer advanced targeting options based on user interest, hobbies, behavior and other relevant factors. Quality Zone Infotech’s enterprise PPC solutions use social ads to boost your brand’s awareness and target segment-specific leads for better reach.
Remarketing Ads
Enterprise PPC remarketing ads allow you to target users who have previously visited your website or engage with your brand in some way. These ads appear on other websites or social platforms, reminding potential customers of your offerings. Our PPC marketing firm uses smart ad formats and extensions to produce significant return on investment (ROI).
Google Shopping Ads
Google Shopping ads allow companies to showcase their products with images, prices and customer ratings directly on Google’s search results. These ads appear as carousels at the top of the page, making them highly visible to prospects. Our enterprise PPC agency uses this format for brands with high product turnover, seasonal promotions or special deals.
In-Stream Ads
In-stream, also known as YouTube (YT) advertising, places your video ad in front of relevant content on YouTube search results, YT videos and video partners on Display Network. Tapping into YouTube’s incredible popularity, businesses can reach a broad audience with highly targeted video ads. Our enterprise PPC company recommends in-stream for websites primarily hosting video content.
Amazon PPC Ads
Amazon PPC ads place your sponsored products or brand in front of millions of shoppers on the world’s largest online marketplace. You can boost product visibility and increase store visits by targeting specific keywords. Our Amazon PPC advertising services help businesses increase sales and drive more traffic to their Amazon store.
Gmail Sponsored Promotions (GSP)
GSP ads appear in Gmail users’ Promotions tab, offering a unique opportunity to reach potential leads in their inboxes. With click-to-call capabilities, GSP ads allow prospects to directly call your business from the ad, making it easier for them to convert at any point in the sales funnel. At Quality Zone Infotech , our experts set up GSP campaigns to maximize targeting abilities and generate high-quality clicks for clients.
Local Service Ads
Local service ads target local customers in specific industries, like HVAC companies, electricians, plumbers and locksmiths. This pay-per-lead model allows businesses to gain visibility without paying for clicks that don’t turn into conversions. Our PPC experts partner with local service providers to attract customers in their target market.
Improve Your Quality Score With Quality Zone Infotech’s Enterprise PPC Consultants
When you choose Quality Zone Infotech as your enterprise PPC company, you’ll get a
dedicated team to handle every aspect of your paid ad campaigns. We help improve your
quality score, Google’s rating of the quality and relevance of your keywords and PPC
ads.
By reviewing the quality score regularly, we make sure your ads remain relevant,
informative and engaging to achieve a lower cost per click (CPC) over time.
Our enterprise PPC campaign management team conducts competitor research and keyword
analysis to identify new growth opportunities. We use this data to conduct enterprise PPC
optimization, resulting in a higher ROI on your ad spend and a better conversion rate.
Why Your Business Needs Enterprise PPC Management
Achieve Quick and Sustained Growth With Targeted Advertising
Search engine optimization (SEO), while a worthy investment, takes at least four to six months to see
results – time that not all businesses can afford to wait for. And with consumer behavior becoming
increasingly volatile and unpredictable, your business needs to keep up with the pace.
That said, with enterprise PPC marketing generating 50% more conversions than SEO, it’s a strategy no
business can do without.
Here’s how PPC management services for enterprises benefit your brand:
Immediate Visibility
Enterprise PPC ads are placed above organic search results, driving instant visibility and awareness to your target audience. This ensures that your ads are placed in front of ready-to-buy customers, increasing the probability of clicks and conversions.
Precise Targeting and Retargeting
Enterprises can target specific demographics, locations, interests and behaviors to deliver highly relevant ads to potential customers. And with retargeting options, you can tap back into previous visitors and leads and reintroduce them into the sales funnel.
Enhanced Brand Awareness
Paid ads are highly visual, with the option for multimedia content like videos, images and graphics. With enterprise PPC management services, businesses can create visually appealing ad campaigns that capture attention and drive brand recognition.
Cost-Effective Solutions
With enterprise PPC optimization, companies only pay for the clicks received from relevant leads. This makes it a cost-effective marketing tool that delivers substantial returns. You can control ad spending with daily and monthly budgets to fit your budget.
Trackable Results
Unlike traditional marketing methods, enterprise pay-per-click advertising is highly measurable. Businesses can track click-through rates (CTRs), conversion rates and other metrics to determine the success of their campaigns. This allows for data-driven decision-making and continuous optimization.
Swift Results
Investing in PPC management services ensures that your products and services are visible to your target customers where they spend their time. PPC advertising captures the awareness phase of your marketing funnel, attracting more prospects and high-converting customers to your brand.
Geo-Targeted Ads
Target customers in specific geographic locations with enterprise PPC. With geo-targeted ads, businesses can reach potential clients in certain cities, states or countries. This is especially useful for service-based industries that have a limited market.
One-Time Campaign Promotions
Introduce new products and services to the market or run short-term sales cycles with targeted enterprise PPC ads. This digital marketing strategy is a cost-effective way to introduce new products and services, run flash sales or capitalize on seasonal trends.
Broader Traction Capabilities
Enterprise pay-per-click advertising connects your brand with a vast consumer network. By employing pay-per-click advertising services, businesses can leverage diverse marketing channels like Google, Bing and Amazon to promote their brand to a broader audience.
