Why Email Marketing Is Important
Provide More Value to Your Customers and Deliver Big Result
The importance of email marketing in digital brand success cannot be emphasized enough.
Online email marketing is one of the best marketing methods for earning business leads and
delivering a high return on investment (ROI).
According to research, approximately 61 percent of email subscribers would like to receive
promotional marketing emails every week and about 83 percent of customers spend more on a
brand from which they’ve received web email marketing communications. Marketers also
reported receiving an impressive 3,800 percent ROI or $38 for every dollar invested in an
email marketing campaign.
Evidently, online email marketing presents an incredible opportunity to reach targeted
customers and generate revenue growth. If you haven’t started your email marketing planning,
now’s the time to consult with an email marketing specialist and sketch out how to move your
business forward.
The Importance of Email Marketing
Many marketers wonder why email marketing is important when social media platforms are so widely
available and social media visitors have grown exponentially over time. But here’s the thing:
People still go to their emails to find special deals from the brands they are interested in. In
fact, 44 percent of users check their emails for brand promotions, whereas only four percent go
to social media platforms for ad campaign details.
That is just the tip of the iceberg. With the plethora of opportunities that web email marketing
offers, you are closer to driving more conversions for your business.
Not yet convinced about why email marketing is important for brand growth?
Here are more reasons investing in an email marketing campaign service is essential:
Build Customer Loyalty
Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.
Expand Your Business Reach
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account. Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.
Connect With Different Audiences
Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.
Save Time and Effort
Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Targeted email marketing allow you to communicate and engage with your ideal market segments (whether it’s a few hundred or a hundred thousand) in a matter of minutes. If you don’t have the time to learn the ropes of email campaign optimization, the best email marketing companies can assist you.
Test Email Campaigns and Drive Strong Results
Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.
Track Your Analytics
Data and analytics provided by email marketing software give valuable insight into the
performance of your targeted email marketing efforts and deployed campaigns. The most often
reported engagement metrics are open rates, click rates and click-through rates (CTRs),
bounces and conversions. Depending on your marketing goals, an experienced email marketing
specialist can decode the numbers and translate them to valuable applications to better
reach your audiences.
According to Statista, roughly 306.4 billion emails are sent and received every day. How
do you ensure you’ve got the best email campaigns that capture customers’ interest?
Create direct links with your prospects and clients and foster customer loyalty with
help from our email marketing agency. We provide email marketing services for small
business, Fortune 500 companies and multi-location agencies. Discover how our email
campaign services fit in your marketing efforts.
Email Marketing
Establish Your Reputation and Improve Your Response Rates
Deciding where to invest your money isn’t a decision you should take lightly. You must ensure every penny allocated to your marketing efforts delivers an ROI or you risk losing your money and the opportunity to close more sales. Email marketing for small business is a cost-effective way to promote your brand to specific market segments and grow your revenue. A McKinsey study revealed that email is almost 40 times more effective than Twitter and Facebook combined in attracting new customers. What’s more, according to 80 percent of industry professionals, the best email campaigns drive customer acquisition and retention.
With data-driven email marketing services for small business, you can:
- Reach customers in real-time
- Communicate in-depth information
- Build credibility
- Optimize your time and budget
- Track your campaign results
- Gain better brand recognition
- Increase website traffic
- Launch targeted messaging
- Connect with more customers
- Develop your unique brand
How effective is email marketing for small businesses? You’re about to find out. Take your small business marketing to the next level with Quality Zone Infotech’s email marketing services for small business. Our email marketing agency offers drip marketing automation services to help you further cement your unique brand identity in your customers’ minds.
But first, discover
1. what is drip marketing
2. how our marketing automation services can accelerate your business growth.
